Soo Wincci is a beauty pageant participant who represented Malaysia in the Miss World 2008 pageant in South Africa. She has a law degree from Reading University and had completed her Masters in Business Administration.
In 2004, Soo Wincci won the Miss Malaysia Intercontinental pageant, and also represented Malaysia in the Miss Intercontinental pageant in China. She obtained third position in the Miss Malaysia Oriental World pageant in the same year. In 2005, she was the second runner-up in the Miss Chinatown pageant.
In 2008, she won Miss World Malaysia and represented Malaysia in the Miss World beauty pageant in Johannesburg, South Africa. She was a semifinalist for the Miss World Top Model and top finalist for Miss World Talent contests.
In 2007, she graduated with a law degree from University of Reading, UK. In 2008, she graduated in Master in Business Administration from University of Sunshine Coast, Australia. She also has certificates in vocal training, piano and composing.
In 2009, she is the charity ambassador for T-ratana welfare center, and also the ambassador for START foundation. In 2009, she acted in a local NTV7 Chinese sitcom, titled Mr Siow Mandarin Class.
In 2009, she is appointment as SAMSUNG LED Ambassador. She invovled herself with many charity events. She also wrote songs for the children and also performed to raise funds for the charity organization. She will be coming out with her own singing album and will be appearing in big screen.